Leadership
Product leadership, hands on.
Three companies where I led the team, and three where I founded the company.
Foundever
Owned the product for a global CX leader’s AI suite, from discovery to production: architecture decisions, priorities, and delivery across four squads.
24 engineers. Multi-million dollar savings a year.
Hastee
Rebuilt how the product reached production: one roadmap tied to the business pipeline, and engineering organised around it instead of around tickets.
13 engineers, three teams. Output up 137%.
Xcapit
Product and engineering for an AI wealth platform, and the call to pivot it towards credit for people with no banking history.
Five PhDs. UNICEF-backed, Digital Public Good.
Timed Integrations
Spotted a gap in Factorial’s Italian market: their clients were typing time-tracking data by hand because the local ERPs did not connect. I built the integration end to end and sold them the product.
Solo founder. Built and sold.
FlexRent
Room exchange for digital nomads, from zero: product, growth, and fundraising. Pitched at South Summit, Warsaw, and DES Málaga, and covered on television.
620 members, 32 paying customers, angel investment.
The Pepino Brand
Co-founded a B2B SaaS for branding agencies and rebuilt the product from scratch with a team of three, selling it while we built it.
7 agencies closed, including Credo and BBK Foundation.
Thinking
Learnings from the work.
Product decisions, teams, and building.
The 28-Second Bounce
A new user signed up, opened the app, and left 28 seconds later without adding a single contact. Here's why I instrumented the funnel before touching the redesign — and what I shipped.
AI EngineeringContext Engineering Is the Job Now
Running a fleet of AI agents only works if the context is ordered. My setup — one fact per memory file, an index that loads every session, and chats scoped by topic — is what keeps parallel agentic work fast instead of chaotic. The payoff compounds.
Engineering JudgmentChoosing Not to Scale
The most underrated engineering decision is removing the reason you needed to scale in the first place, instead of adding infrastructure or spend. A note on solving by subtraction.
References
What people say about me.
Managers, engineers who reported to me, and co-founders.
I worked with Francisco on a global AI product team at Foundever, where he drove a complex AI-powered product forward. He brings clarity to hard problems, keeps teams aligned, and stays focused on delivering value quickly without dropping quality. Someone I’d gladly work with again.
I worked with Francisco at Foundever. He knows AI well, but what stands out is how clearly he explains it. Engineers understand him. So do stakeholders. He focuses on what can actually ship, not what looks good in a demo.
Francisco approaches every challenge with proactivity and a constant drive to improve. His sharp critical thinking uncovers smart, well-grounded solutions, and he uses change as a tool for transformation. I see him shine in leadership roles.
I interned under Francisco and he was pivotal in helping me grasp the tools our product team used. He explained complex concepts in simple terms, welcomed new ideas openly, and kept the whole team aware of our progress.
Francisco is the vital link between the IT department and the rest of the company. He took on the Product Team and understood our needs fast, which made my work much simpler. Extensive knowledge of processes, product management, and priorities.
Francisco streamlines processes seamlessly and consistently exceeds expectations with high-quality results. He brings out the best in the team and keeps everyone aligned and informed. I cannot recommend him enough.
Francisco became my Product Manager a few months after we both joined Hastee. I would highlight his proactivity and resilience, and how he maximizes everyone’s capabilities so you keep progressing as a programmer. Honest and transparent.
Building a company alongside Francisco is a great adventure. He is proactive, tenacious, and highly adaptable, with the communication and leadership skills to express his ideas and connect with people. He always gives more than 100% to move the project forward.
Even though we held different roles, Francisco always offered support and knowledge to other areas, playing a key part in developing products and internal processes. Honest, self-taught by definition, with an enormous capacity for leadership.
His contribution from BI gave us a much better understanding of how a product that was new to the company actually worked. He is intelligent and self-taught. His time at IOL left a mark.
Francisco is what you would call an intrapreneur. He made a place for himself as a developer, using Python to build trading algorithms and creating a new area inside the company. Excellent disposition both to learn and to teach.

