Micro-SaaS Sold to Factorial: Building ERP Integrations for the Italian Market
How I identified a gap in Factorial's coverage, built a product to fill it, and sold it to them.
The Opportunity
Factorial is one of Europe's leading HR platforms. But in the Italian market, many companies use local ERP systems for time tracking. Factorial's platform didn't integrate with these ERPs, forcing clients to manually input time tracking data. A tedious, error-prone process that nobody wanted to do.
The Solution
I built Timed Integrations: a micro-SaaS that connected Italian ERP systems directly to Factorial's platform. The integration automated the ingestion of time tracking data, eliminating manual entry entirely.
The product was built solo, end-to-end: identifying the market gap, designing the integration architecture, building the connectors, and validating with real clients.
The Outcome
Factorial acquired the product. For them, it expanded their coverage in the Italian market without internal development effort. For their Italian clients, it meant fully automated time tracking with zero manual work.
This was a textbook micro-SaaS play: identify a gap in a larger platform's coverage, build a focused solution, and sell it to the platform itself.
Key Takeaways
- Platform gaps are opportunities. Large platforms can't integrate with every local system. That gap is a product.
- Solo execution works for micro-SaaS. Small scope, clear value proposition, one person can build and sell it.
- The acquirer is your customer. Building something a platform needs is the fastest path to acquisition.